Jellycat toys are created to be delightfully unique, with each character expressing its own personality, posture, and sense of playfulness. Some are tall and elegant, others are compact and snuggly, and many fall somewhere in between, featuring gentle curves and soft shapes. Because there is no single standard for every toy, understanding how sizing is measured can help customers choose the ideal companion. The dimensions provided for each product are meant to give a clear sense of scale, allowing you to visualise how a toy will look in your hands, on a shelf, or as part of a collection.
Every product listing consistently presents measurements in the same order: height, width, and length. This uniform approach makes it easy to compare different characters without having to reinterpret each new design. Despite variations in posture or structure, this standardisation provides a straightforward way to understand relative size and make informed purchasing decisions.
To keep the measurements practical and accurate, flexible or decorative elements—such as ears, tails, whiskers, or antennae—are excluded. These parts can move or bend depending on how the toy is positioned, so leaving them out ensures that the focus remains on the main body. This method gives a more reliable idea of the space a toy will occupy on furniture, in storage, or when held.
Traditional Jellycat designs follow a consistent approach: height is measured from the top of the head to the back of the heel, width is taken at the widest point when viewed from behind, and length is measured across the broadest area from the side. Upright and seated toys usually use this method, providing a balanced understanding of the character’s proportions.
Some product listings also include a sitting height, which shows how tall a toy appears when seated, excluding the legs. This measurement is particularly useful for arranging toys on shelves or desks, as it helps visualise how characters will look when displayed together.
For characters designed to sit or stand naturally, height is measured from the top of the head to the bottom of the feet, width at the widest body point, and length from the front to the base of the tail—excluding the tail itself. In many cases, the sitting height and overall height are the same.
Characters that lie flat, typically on their stomachs, are measured differently: height is taken at the tallest point of the body, width at the broadest section, and length from the nose to the base of the tail, again excluding limbs and tails.
Toys with long tentacles or extended limbs are measured with height running from the top of the head to the lowest resting tentacle, without stretching. Width and length focus on the main body, and sitting height reflects only the body portion. These careful guidelines ensure that Jellycat sizing is consistent and reliable, helping customers find the perfect toy that fits comfortably in any setting.