From its earliest days, Jellycat has approached product creation with the understanding that true quality extends beyond appearance or design. Each soft toy represents a series of decisions that can impact people, communities, and natural resources worldwide. Responsible sourcing is therefore a core principle in everything the brand does. Jellycat believes that toys meant to bring comfort, joy, and companionship should be created with care, integrity, and respect. Ethical considerations are embedded in every step of the process, influencing material selection, the choice of manufacturing partners, and the development of long-term collaborations.
The manufacturers and facilities involved in bringing Jellycat products to life play a crucial role in transforming concepts into finished toys. Craftsmanship, meticulous attention to detail, and careful handling of materials are essential to achieve the softness, charm, and durability associated with the brand. Jellycat works closely with its partners to ensure these standards are consistently met while prioritizing worker wellbeing. Safe working environments, fair treatment, and respect for employees are considered fundamental responsibilities, integrated alongside design excellence and product performance.
Rather than frequently changing suppliers, Jellycat invests in long-term relationships with a select network of trusted manufacturing partners. Many of these collaborations have developed over several years, fostering growth and shared learning on both sides. This stability allows for open communication, collaborative problem-solving, and continuous improvement. By cultivating these partnerships, Jellycat helps suppliers enhance operational standards, maintain high quality, and strengthen working conditions. A long-term approach also provides transparency and consistency throughout the supply chain.
Potential new partners are carefully evaluated through a structured process. Jellycat assesses their ability to meet both quality and ethical standards, including reviewing policies, conducting site visits, and carrying out independent audits to understand factory operations. Suppliers are expected to demonstrate respect for workers’ rights, implement robust health and safety measures, and follow management practices that support fairness and accountability. Cooperation and transparency are critical, and suppliers are required to address any identified gaps collaboratively.
All partners must comply with local and international laws as a baseline requirement. This includes adherence to labor regulations, fair wages, working hour limits, and the prevention of forced or child labor. Jellycat monitors changes in legal frameworks globally to ensure expectations remain current and aligned with best practices in ethical sourcing.
To provide clear guidance, Jellycat maintains a responsible sourcing framework, supported by a supplier code of practice. This framework covers workplace safety, fair compensation, non-discrimination, and overall responsible management. These principles are informed by widely recognised international standards and create a shared understanding of ethical production across the supply chain.
Jellycat recognises that responsible sourcing is a continual process rather than a fixed goal. Through ongoing learning, regular review, and open dialogue with partners, the company seeks to ensure that every product reflects not only creativity and quality but also respect for the people and processes behind it. By maintaining a long-term commitment to ethical decision-making, Jellycat combines innovation and craftsmanship with a deep sense of responsibility for its global operations.