Jellycat understands that building trust with families worldwide involves far more than creating appealing and soft toys. Each product reflects extensive creative effort, careful planning, and skilled workmanship. Every character is thoughtfully imagined, carefully shaped, and constructed using materials chosen for both quality and safety. These toys are designed to become cherished companions, providing comfort, warmth, and emotional connection. Because of this significance, Jellycat is committed to protecting the originality and integrity of its designs, ensuring the brand can continue delivering products that families can trust in their homes.
From initial concept through to finished product, Jellycat invests significant time and expertise into every design. Creative teams explore unique personalities, textures, and shapes, while technical staff focus on durability, construction, and compliance with stringent international safety standards. Before reaching customers, every toy undergoes rigorous testing to verify that it meets or exceeds safety requirements. Counterfeit items bypass these processes, often using unknown materials and skipping essential safety checks, which can pose serious hazards. Protecting intellectual property directly supports Jellycat’s commitment to child safety and product reliability.
The consequences of counterfeit goods go beyond individual orders. While fake products may seem cheaper, they often originate from unethical supply chains, including unsafe working conditions and environmentally harmful practices. Production and distribution of counterfeit items can also be linked to criminal networks. These products are frequently presented online, on marketplaces, or via social media in ways that appear legitimate, making it harder for consumers to distinguish authentic Jellycat toys from imitations.
Jellycat also warns against unauthorized claims of custom-made or modified toys. The company does not produce bespoke products, nor does it authorize any third party to replicate or alter its designs. Any listings advertising made-to-order items or unauthorized use of Jellycat characters should be treated with caution. Genuine Jellycat products are available only through approved retailers, selected for their ability to meet the brand’s standards for quality, safety, and ethical business practices.
To combat counterfeiting, Jellycat operates a global brand protection program. A dedicated team monitors online platforms, marketplaces, and other sales channels to detect unauthorized use of designs and trademarks. They review websites, track suspicious activity, and collaborate with platform operators to remove infringing listings wherever possible. These ongoing efforts reflect Jellycat’s commitment to reducing counterfeit products and protecting consumers from unsafe or misleading purchases.
Customers play a vital role in these efforts. Purchasing from official Jellycat retailers ensures that products are authentic, responsibly produced, and fully safety-tested. Jellycat encourages enquiries to verify authorized sellers and welcomes reports of suspicious listings. By buying carefully and staying informed, consumers help safeguard the integrity of the brand.
Through continued collaboration with retailers, partners, and its global community, Jellycat works to preserve the creativity, craftsmanship, and quality that define every toy. This shared commitment ensures that Jellycat products remain trusted symbols of imagination, comfort, and joy for families around the world for years to come.