Jellycat is committed to creating a digital environment that is welcoming, inclusive, and easy to navigate for all visitors, regardless of ability, background, or circumstance. Accessibility is treated as a foundational part of the website’s design and maintenance, reflecting the same thoughtfulness and care found in the brand’s products. By prioritizing inclusivity, Jellycat aims to ensure that everyone can explore, learn, and shop online with confidence and independence.
Recognizing that people interact with websites in different ways, Jellycat considers a wide range of user needs. Some visitors rely on assistive technologies such as screen readers, voice commands, or alternative keyboards, while others benefit from simplified layouts, clearer navigation, or higher visual contrast. The site is structured to be predictable and easy to follow, with consistent navigation paths and interactive elements designed for reliability. This approach helps users move through the site smoothly and reduces frustration, making the experience more enjoyable for individuals with visual, auditory, motor, or cognitive differences.
Accessibility is viewed as an ongoing process rather than a one-time goal. Jellycat continually reviews and updates its website to align with evolving best practices, new technologies, and user expectations. Testing is conducted across multiple devices, browsers, and assistive tools to identify potential obstacles and opportunities for improvement. Enhancements may include adjusting typography for readability, refining color contrast, improving keyboard navigation, or clarifying labels and instructions. Each update contributes to a more resilient, adaptable, and user-friendly experience.
The brand draws guidance from internationally recognized accessibility standards, which outline how digital content can be made easier to perceive, operate, understand, and interpret. By following these principles, Jellycat balances creativity with practical usability, ensuring the website is both visually engaging and accessible.
To further support individual needs, Jellycat provides built-in accessibility tools powered by a trusted technology partner. These tools allow visitors to customize their experience, such as adjusting text size, changing contrast, or modifying navigation behavior. Designed to be simple and intuitive, these features empower users to tailor the site according to their preferences without requiring technical expertise.
Community feedback is central to Jellycat’s accessibility efforts. Real-world use can reveal challenges that internal testing may not uncover, so visitors are encouraged to report difficulties, suggest improvements, or share experiences. Every contribution is treated seriously and helps the brand refine its digital environment.
Ultimately, accessibility is an extension of Jellycat’s core values of empathy, respect, and inclusiveness. By dedicating continuous attention to accessible design, the brand aims to create an online space where everyone feels supported, included, and welcomed. This commitment reflects the belief that joyful experiences should be open to all and that thoughtful digital design can connect people in meaningful ways.