At Jellycat, the safety and wellbeing of children and their caregivers are at the heart of every decision. From initial design to the moment a toy reaches a home, safety is considered a core priority. Each creation is meant to comfort, spark imagination, and become a dependable companion, and this purpose is closely tied to producing toys that are strong, secure, and reliable. Every choice in materials, construction, and finishing is made thoughtfully, giving families and gift-givers confidence that each product is crafted with care and integrity.
Before any new character or toy is launched, it undergoes rigorous independent safety testing. These assessments are aligned with internationally recognised standards, including those in the United Kingdom, European Union, United States, and Australia. Accredited laboratories carefully examine fabrics, trims, internal components, seams, and overall construction to confirm compliance with legal and industry safety requirements. Only products that successfully pass these evaluations are approved for sale, ensuring consistent quality and durability across global markets while reflecting Jellycat’s high internal standards.
Products feature clear age guidance to help caregivers make informed choices. Recommended age ranges are based on safety evaluations and intended play, providing practical direction rather than rigid limits. These recommendations are shown on product listings online and printed on the sewn-in label of each toy. Customers are encouraged to review this information and to remove packaging before giving a toy to a child. Retaining labels and product details can be useful for future reference, particularly if toys are stored, gifted again, or passed along.
Proper care helps maintain a toy’s safety and appearance over time. Each item includes specific cleaning instructions, available both on the product page and on the sewn-in label. Many Jellycat toys can be gently washed at low temperatures, while others require surface cleaning only. Methods such as tumble drying, ironing, or dry cleaning are not recommended, as they can affect the toy’s shape, texture, and internal structure. Following care guidance ensures toys remain soft, safe, and suitable for cuddling and play.
It is normal for a toy to appear slightly compressed after shipping. Simple adjustments—such as smoothing the fabric, gently shaking the toy, and reshaping limbs or features by hand—can restore it to its intended form. This process can be repeated whenever necessary, helping new Jellycat friends feel comfortable and ready to enjoy.
Jellycat also prioritises ongoing support as part of product safety. Customers can reach out to the care team with questions about safety standards, age recommendations, or proper care, whether the toy was purchased directly from Jellycat or via an authorised retailer. Friendly assistance is available by phone or email, reflecting the brand’s commitment to transparency, reassurance, and trust. This approach ensures that families feel supported and confident throughout every stage of the Jellycat experience.