Jellycat values connecting with individuals and organisations who share a passion for creativity, imagination, and storytelling. Built on playfulness and emotional connection, the brand seeks to cultivate genuine relationships with media professionals, journalists, artists, designers, and digital creators worldwide. These interactions help share Jellycat’s story, its values, and unique characters with audiences in a way that feels authentic and engaging, whether through interviews, press features, or broader public relations initiatives.
Storytelling is central to Jellycat’s mission, and collaboration plays a key role in how these stories are communicated. The brand welcomes creative partnerships that embody originality, warmth, and a sense of wonder. Opportunities can range from editorial features, photography projects, and short films to digital campaigns and imaginative online content. Each proposal is carefully considered for how it aligns with the brand’s voice and resonates with audiences, ensuring that collaborations are both meaningful and authentic. Minor edits or adjustments may be made for clarity or format, but the integrity of the creative work is preserved.
Partnerships are grounded in mutual respect and a shared appreciation for quality and imagination. Jellycat encourages contributors who bring curiosity, enthusiasm, and a willingness to explore the brand’s universe in unique ways. Writers, stylists, photographers, filmmakers, illustrators, and digital storytellers are all welcomed, with the understanding that the best creative outcomes emerge from open idea exchange and recognition of each participant’s perspective.
In addition to media collaborations, Jellycat offers opportunities through its affiliate programme. This initiative allows creators, publishers, and platforms to share Jellycat products with their audiences while participating in a framework that prioritises transparency, originality, and mutual benefit. Affiliate partners are encouraged to present products in ways that feel genuine and aligned with their style rather than simply promotional, building long-term trust and engagement.
The affiliate programme operates on a structured platform, making it straightforward for interested partners to apply and access resources for content creation and campaign participation. It is particularly suited for bloggers, storytellers, and digital creators who value creativity, quality, and meaningful interaction with their communities. Partners are encouraged to learn about the brand and cultivate relationships that grow naturally over time.
At the core of all collaborations are shared values of authenticity, creativity, and positive communication. Whether engaging with media contacts, creative collaborators, or affiliate partners, Jellycat aims to ensure that each partnership is joyful, respectful, and true to the brand’s identity. Clear communication, thoughtful planning, and attention to detail support enjoyable and rewarding experiences for everyone involved.
Individuals or organisations interested in media enquiries, creative projects, or partnership opportunities are invited to reach out. Each message is reviewed carefully and directed to the appropriate team. Through these ongoing connections, Jellycat continues to share its playful spirit, spreading imagination, curiosity, and storytelling to audiences around the world.